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Generous Circle

Building a crowdfunding platform for charitable giving in Africa, from the ground up

Type
Fintech · Product Design
Timeframe
09/2024 – 08/2025
Role
Founding Designer, Full-time, Kenya
Year
2024–2025

My time at Generous Circle

From September 2024 to August 2025, I was the founding designer at Generous Circle, an Antler-backed crowdfunding startup that raised over $450,000. I joined at the founding, so there was nothing to redesign: the whole product was built from scratch.

I led product discovery and workshops, built the brand and the design system, and ran user testing and the onboarding of users. The company started life as Faith Foundry, and I directed its rebrand to Generous Circle.

Projects

These are the parts of the product I led, from sign-up to fundraising.

KYC and KYB onboarding

I led Generous Circle's verification from concept to launch, collecting what the Central Bank of Kenya requires while keeping sign-up short on mobile.

  • Design lead
  • Concept to launch
  • User research
  • User testing
  • User onboarding